Kelley Arena

Kelley has spent her career at the intersection of operations, finance, and venture — from an NFL franchise to Johnson & Johnson to investment banking at Merrill Lynch. She founded Golden Hour Ventures to invest in early-stage consumer brands, building a portfolio of 26 companies, 22 of them women-founded. Through Halo, she's putting institutional-grade deal flow in the hands of the tastemakers and operators who saw these brands coming first.

About the founders

Annie Evans

Annie co-founded Beautified with seed funding led by NEA, then founded Dream Ventures, where she's backed 25 companies across CPG, health, fintech, and Web3 and helped founders raise $25M in seed capital. She co-led Project Entrepreneur with UBS and has built a network of more than 1,000 founders. Through Halo, she's channeling that access into a platform built for investors who are ready to back what's next.

Difference

the pillars of halo

Complex language, closed doors, and intimidating institutions have long gatekept private markets.

i. Deal flow

Invest alongside institutional capital

A curated stream of venture-backed, pre-vetted consumer companiesselected for traction, cultural relevance, and founders who understand the power of consumers on their cap table.

ii. Education

Simplifying the seemingly complex.

Self-paced lessons that break down angel investing into digestible insights, grounded in real-world case studies and created by those actively building and investing in what’s next.

iii. Community

Benefit from the Halo Effect

Join a diverse group of operators, builders, and creatives across industries, collectively backing brands at the cultural forefront.
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Turn your obsession into ownership.

You already know which brands are going to win. You're the one who found them first, gifted them to everyone you know, and evangelized them to strangers on the internet. Halo is built for you. Turn that instinct into equity.

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